Cheeky is a 10-week brand generation and packaging project I took on as my final project at Vancouver Film School. The idea was to brand a line of women’s underwear, and to implement the brand through interesting product packaging. I followed a distinct branding process, which included research, strategy and concept development, and implementation. Since the project was so large, project management and process became important to ensure the project’s success. To view my concept, strategy, and how I got to them, check out the Cheeky case study.

Originally created in collaboration with Yaniv Fridman, and Nicolas Alexander at Vancouver Film School, “A Brief Guide About Bridesmaids” is an infographic motion piece that focuses on the history and importance of bridesmaids. I contributed to the concept generation, art direction, and asset creation for the project. “A Brief Guide About Bridesmaids” was recently acquired by The Dessy Group for use on their website bridesmaidsguide.com. For a “behind-the-scenes” look into our process and creation of the film, take a look at the case study.

The basic purpose for this piece was to create a specimen sheet for the Centaur font family. As an alternative to the “classic” specimen sheet, I decided to not only showcase the visual elements of the font, but to also experiment with the font’s abilities to evoke emotion, as well as time. I chose to display the font through the use of an e.e cummings poem. This choice was deliberate not only because both were created in the same time period, but also for the unique poem structure, as well as the strong emotions behind it.

title cards

The initial concept for this series of cards was to design them so that when placed together, they would create triptych. The cards were inspired by Tim Burton’s whimsical style as well as holiday cards from the MOMA. I wanted the cards to stand out from highly polished, and shiny holiday cards; I chose to use texture and simple shapes to differentiate them.

book title

The creation of this book was an exercise in layout and typography. The images were supplied to me each corresponded to a word. It was left up to me to decide how the image and word would relate to each other. Keeping in mind that the book is meant for children, I wanted to play with the size and negative space around each of the elements.

family title

This set of characters was developed for as a personal project. Each character is inspired by, and based upon, the likeness and personalities of my friends. I challenged myself with capturing not only their likeliness but also conveying each unique personality only through body language and expressions, as simply as possible. To see the characters from start to finish, view the process I went through.

shirt title

This t-shirt design stems from my fondness for deer. I wanted to create a youthful and simple way to represent a realistic deer, but at the same time experiment with the negative space of the t-shirt itself.